> ## Documentation Index
> Fetch the complete documentation index at: https://documentation.idenfy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Branding (KYC)

> Create and manage multiple KYC verification branding themes in the iDenfy dashboard — logo, colors, fonts, watermark, and support email.

**Location:** **Settings** → **Know Your Customer (KYC)** → **Branding**

The Branding section lets you create and manage multiple personalization themes for the KYC verification flow. Each theme defines the visual identity shown to end users during verification — logo, colors, font, watermark, and support email. You can apply a different theme per magic link or flow configuration, making it straightforward to serve multiple brands from a single account.

<img src="https://mintcdn.com/idenfy/i2k5ozUBs3Y_Becd/images/guides/kyc-branding-window-create-theme.png?fit=max&auto=format&n=i2k5ozUBs3Y_Becd&q=85&s=7c9f058bcb7b5340c2cbc4333d43363c" alt="KYC Personalization themes list" width="1350" height="869" data-path="images/guides/kyc-branding-window-create-theme.png" />

<Note>
  Your existing KYC branding settings have been automatically migrated to a **Default** theme. No reconfiguration is required.
</Note>

***

## Managing Themes

The **Personalization themes** overview lists all configured themes:

| Column          | Description                             |
| --------------- | --------------------------------------- |
| **Theme ID**    | Unique identifier for the theme         |
| **Theme name**  | Internal label shown in the themes list |
| **Description** | Optional notes for team context         |

Click **Create theme** to add a new theme. Use the action menu on any existing theme row to edit or delete it.

***

## Creating or Editing a Theme

### Configuration

| Field                 | Description                                               |
| --------------------- | --------------------------------------------------------- |
| **Theme name**        | Internal label displayed in the themes list (required)    |
| **Theme description** | Optional notes for team context                           |
| **Support email**     | Contact email shown to users during the verification flow |

### UI Files

<img src="https://mintcdn.com/idenfy/i2k5ozUBs3Y_Becd/images/guides/kyc-branding-inside-create-theme-window.png?fit=max&auto=format&n=i2k5ozUBs3Y_Becd&q=85&s=6d1a62cfa4dc857e127f1e186d3e1f88" alt="KYC Create theme — UI files" width="1390" height="874" data-path="images/guides/kyc-branding-inside-create-theme-window.png" />

| Asset                          | Format           | Max size | Description                                                                                                                                                          |
| ------------------------------ | ---------------- | -------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Customize interface colors** | —                | —        | Open the color picker to configure your brand palette across two tabs                                                                                                |
| **Logo**                       | SVG              | 5 MB     | Company logo shown in the header of the verification flow                                                                                                            |
| **Font**                       | `.otf` or `.ttf` | 5 MB     | Custom brand font applied across the interface                                                                                                                       |
| **Watermark logo**             | PNG              | 5 MB     | Logo applied as a watermark on document and selfie photos in the generated verification PDF. For best results upload a black logo — opacity is applied automatically |

### Interface Colors

Click **Select colors** to open the color picker. Colors are split across two tabs:

**Main UI colors**

| Color                            | Purpose                                             |
| -------------------------------- | --------------------------------------------------- |
| Primary brand color              | Core brand color for buttons, links, and highlights |
| Primary background color         | Main canvas background                              |
| Secondary brand color            | Secondary accent color                              |
| Secondary background color       | Card and panel backgrounds                          |
| Typography color                 | Default body text color                             |
| Disabled typography color        | Color for inactive or disabled text                 |
| Success state color / background | Approved steps and completed actions                |
| Error state color / background   | Failed checks and validation errors                 |
| Warning state color / background | Quality alerts (e.g. blurry image)                  |
| Info state color / background    | Neutral informational messages                      |

**Other UI colors** — Additional interface color overrides.

Click **Save** when done.

***

## Assigning a Theme

A theme can be applied in two ways:

* **Per magic link** — When creating or editing a magic link, enable the **Custom theme** toggle in the Configuration section and select a theme from the dropdown. See [Verification via Magic Link](/guides/dashboard/kyc/verification-via-magic-link).
* **Per flow configuration** — Select a theme in the KYC flow settings so every session created with that flow uses the assigned branding automatically.

<Info>
  If no theme is assigned, the **Default** theme is used automatically.
</Info>

***

<Info>
  **Branding and user flow limitations**

  During verification, all texts are predefined and are not editable. These include localization, titles, descriptions, and all status messages.
</Info>

<Note>
  **Need adjustments?** If your localization needs adjustments, [contact us](https://idenfy-ivs.atlassian.net/servicedesk/customer/portal/1).
</Note>