Marketplace platforms need to verify sellers to build trust, prevent fraud, and comply with regulations like the EU DAC7 directive. iDenfy enables both individual seller verification and business verification for registered companies.
Recommended features
| Feature | Purpose | Docs |
|---|
| ID Verification (KYC) | Verify individual sellers | Generate Token |
| KYB Business Verification | Verify registered businesses and UBOs | KYB Overview |
| AML Screening | Screen sellers against watchlists | AML Screening |
| Proof of Address | Collect seller address documentation | Additional Steps |
| Webhooks | Automate seller approval workflows | Webhooks |
Sample token configuration
{
"clientId": "seller_88901",
"firstName": "Maria",
"lastName": "Garcia",
"callbackUrl": "https://your-marketplace.com/api/verify/callback",
"expiryTime": 3600,
"documents": ["ID_CARD", "PASSPORT", "DRIVER_LICENSE"],
"additionalSteps": {
"poa": true
}
}
Integration flow
- Seller signs up and chooses individual or business account.
- For individuals, call Generate Token for identity verification.
- For businesses, initiate KYB verification to check company registration and UBO structure.
- Run an AML screen on the seller or business principals.
- Once approved, enable the seller’s listing capabilities.
For marketplaces subject to DAC7, combine KYC with Proof of Address to collect all required seller data in a single verification flow.
