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Custom Rules are a set of automated or blocklist-based rules designed for specific companies to meet a partner’s needs. These rules can be used to flag or block companies or their beneficiaries if defined conditions are met. Once created, the rules must be added to the Flow Templates to take effect. Rules can also be prioritized and optionally linked to the “Need To Review” or “Need To Process” queues, allowing for smoother case management. KYB Custom Rules Navigation:

Custom Rule Types

Custom rules are divided into two main types:
  • Automation Rules – Automatically perform actions (flag/block/do nothing) based on selected conditions.
  • Blocklist Rules – Trigger actions when incoming company data matches specific predefined entries.

Automation Rule Setup

To create an automation rule, follow these steps:
  1. Navigate to Custom Rules Open the Custom Rules page in the dashboard.
  2. Create a Rule Click “Create Rule”, provide a unique name and optional description.
  3. Select Rule Type Choose the automation type from the dropdown (e.g., AML Check, Adverse Media, etc.). Each type supports different criteria, which can be viewed by clicking the “?” icon or at the bottom of this document.
  4. Set Conditions Define logic for the rule based on available values per automation type (e.g., “Not Checked”, “Flags Found”, “High Risk”).
  5. Select Action
  • Do nothing – Use as a passive check.
  • Flag – The company will be highlighted and tagged.
  • Block – The company will be denied, and following automations will be skipped.
  1. Deny Reasons (Optional) If the action is Block, you may select deny reasons from the dropdown.
  2. Select Recheck Option Decide when the rule should re-apply:
  • Always proceed
  • Proceed if changed
  • Proceed once
  1. Save & Link to Flow Save the rule and add it to the desired flow template for activation.

A separate rule must be created for each company entry.
Blocklist matches take priority over automation. If a company matches a blocklist entry, automations will not be triggered.

Automation Recheck Options

Automation TypeCheck OnceIf ChangedEvery Time
AML Check(name/country)
AML Check Beneficiary(name/surname/DOB)
Adverse Media(name)
Adverse Media Beneficiary(name/surname)
Shareholders Check(new report)
Credit Bureau Report(name/reg no.)
Credit Bureau Search(name/reg no.)
GOV Register Search(name/reg no.)
GOV Register Report(name/reg no.)
IP Country Match
Duplicate Email
Manager Rotation
Proxy Check
Website Audit(change)
Address Audit(address)
Address Verification(address/country)
Company Name Audit(address/name)
Fraud Estimation
KYC Status
KYC Token(new beneficiary)
Domain Match
Blocklist Check

Supported Automation Types (with Descriptions)

SubjectDescriptionRequired
AML company checkThis service checks company registration against the datasets such as Sanctions, PEPs, Adverse media, Profile of Interest, etc. The automation is automatically started upon company submission.company name country
AML beneficiary checkThis service checks the beneficiaries (directors, representatives, and all types of shareholders) against the datasets such as Sanctions, PEPs, Adverse media, Profile of Interest, etc. The automation is automatically started upon company submission.company name country for company beneficiaries name of individual beneficiaries (Optional) surname nationality date of birth
Credit bureau lite reportThis automation checks the company status in the credit bureau report (but doesn’t order it) and flags or blocks the company based on the status provided in the report. The search results are displayed in the dashboard. It works the same as the Credit Bureau Report automation, but it doesn’t add the report to the company’s profile.company name company registration number country
Credit Bureau lite shareholder reportThis automation checks the company shareholder status in the credit bureau report (but doesn’t order it) and flags or blocks the company based on the status provided in the report. The search results are displayed in the dashboard. It works the same as the Credit Bureau Report automation, but it doesn’t add the report to the company’s profile.company name company registration number country
Credit bureau reportThis automation obtains a credit bureau report for a specific company. The report indicates four possible statuses for the company: Active, Non-Active, Pending, or Other.company name company registration number country.
Credit Bureau shareholder reportThis automation obtains a credit bureau report for a company type shareholder. The report indicates four possible statuses for the company: Active, Non-Active, Pending, or Other.company name company registration number country
GOV registers lite reportThis rule checks whether the GOV register information is available. This rule doesn’t automatically order the report. However, its purpose is to check if the data is available, and if not, partners can choose to block or flag certain companies. The search results are displayed in the dashboard.company name company registration number country (for USA and Canada, region can be used for accuracy)
GOV registers lite shareholder reportThis service is used to order GOV register reports of the company type shareholder (if available) so partners can block or flag companies that have GOV register reports available. Furthermore, if the report is available, it will be shown in the company profile in PDF and JSON format.company name company registration number country (for USA and Canada, region can be used for accuracy)
GOV register reportThis service is used to order GOV register reports (if available) so partners can block or flag companies that have GOV register reports available. Furthermore, if the report is available, it will be shown in the company profile in PDF and JSON format.company name company registration number country (for USA and Canada, region can be used for accuracy)
GOV registers shareholder reportThis service is used to order GOV register reports of the company type shareholder (if available) so partners can block or flag companies that have GOV register reports available. Furthermore, if the report is available, it will be shown in the company profile in PDF and JSON format.company name company registration number country (for USA and Canada, region can be used for accuracy)
Shareholders checkThis service automatically extracts a list of shareholders from the credit bureau reports and performs AML checks on them.credit bureau report.
Sole proprietorship reportThis automation retrieves a sole proprietorship report for a specified company. The report contains key information about the sole trader and their business activities. Note: This automation works only with sole proprietorship step enabled on the workflow.company name country individuals’ (director’s) tax identification number.
SOS filings reportThis report provides official information filed with the Secretary of State (SOS) in various jurisdictions. It includes details such as a company’s registration status, legal name, address, registered agent information, and any public filings like liens or annual reports, offering insights into a company’s legal standing and compliance.company name state city street postal code
AI generated reportThis automation obtains an AI generated report for a specific company. The report may include details such as company information, registered addresses, directors, shareholders, and potential red flags.company name company registration number country
AI generated shareholder reportThis automation obtains an AI generated report for a shareholder who is a company. The report may include details such as company information, registered addresses, directors, shareholders, and potential red flags.company name company registration number country
Proxy checkPerforms a client IP check for the user that is filling the form and scores from Very Low to Very High.client’s IP address.
Fraud estimationThis service estimates the client’s fraud probability by analyzing various data points about the user: The address is obtained from the credit bureau information (if the credit bureau report is not found, the rule will automatically fall back to GOV registers). Phone number (if none then fallbacks to GOV registers), email, and country details are extracted from the company information section. The IP address is taken from the user’s device that was used to submit the company. The solution responds to fraud values that can be from Very High to Very Low. With the Fraud Estimation automation rule, you can block or flag certain companies based on the analysis results.
Address auditThis rule automatically conducts an address audit.full address
Website auditThis rule is used to conduct a website audit and flag or block companies based on their website risk score, which can be Very Low, Low, Medium, High, or Very high.website
Company name auditThis rule automatically conducts a social profile audit for the company.full address company name.
EIN verificationThis service verifies the TIN/EIN number of a U.S. company. Upon completion, it confirms whether the provided EIN exists and matches the specified company.TIN/EIN number
Address verificationThis rule is used to conduct an address verification check automatically.full address (Optional) company country.
VAT validationThis service verifies company VAT numbers and currently supports those registered in the EU. It returns the VAT number’s validity status, along with the associated company name and address.VAT number
PoA verification beneficiaryThis service extracts data from the Proof of Address (POA) document uploaded by the client. It verifies whether the full name and address match the details provided by the beneficiary and checks that the document is not older than three months. Required document: Proof of Address; Optional fields: Name, Surname, Address.Proof of Address (Optional) Name Surname Address
PoA verificationThis service extracts data from the Proof of Address (POA) document uploaded by the client. It verifies whether the company name and address match the details provided by the client and checks that the document is not older than three months.Proof of Address (Optional) Name Surname Address
KYC statusPartners can manually link users to a specific company using the scan ref (scan refs are located in the Related Person section). This process automatically checks the KYC status of certain companies.scanref of the completed verification
KYC tokenPartners can set automation to send the identity verification token to the beneficiaries automatically. The automation can be set up for UBO, ABO, shareholders, and/or representatives. When this automation is applied, and the client provides the email of a specific beneficiary, the identity verification link will be sent to provided email address.e-mail of the beneficiary
Blocklist checkThis rule automatically rechecks the blocklist. Using this automation, the blocklist can be checked multiple times.
Domain matchTo proceed with the Domain Match automation, two possible conditions must be met: Company website: with this condition, the system checks if the company website domain matches the company email. Under this automation, partners can block or flag companies with mismatches. Applicant email: with this condition, the system checks if the applicant’s (beneficiaries/users) email domain matches the company email domain.company website applicant email
IP country matchThis rule checks whether the IP location (country level) matches both the IP provided while filling out the registration form and the company country.Clients IP Company country
Duplicate emailThis rule compares the email addresses of the partner’s clients (companies) with the newly registered clients (companies). According to automation, companies with duplicated emails can be flagged or blocked.company email address
Manager rotationThis automation automatically assigns a manager account to a company if it hasn’t been already assigned and sends an assignment notification email to that manager account. The rule uses two separate company reviewer lists (main reviewers and AML reviewers). If both lists contain managers to select from, then the AML reviewers list will be used if a company, the company’s beneficiaries, or shareholders (from shareholders check) have any AML flags Flags found. Otherwise, the main reviewer’s list is used. If either one doesn’t contain any managers, then the one which has reviewers is used.

Final Notes

  • All created rules (automation and blocklist) must be linked to a flow template to be active.
  • Blocklist rules override automation if matched.
  • Use the “?” icon next to each automation for quick access to descriptions in the platform UI.